WHY CHOOSING THE WRONG LABEL STOCK COULD SINK YOUR BUSINESS
For those not in the know, one may think all labels are created equal. As long as it sticks, why should it matter?
The type of stock you choose to have your label printed on is crucial and can be imperative to the success of your product itself. Product labels are a key to selling and representing your brand, so getting knowledgeable about label stock is good business sense.
Ask yourself these questions:
- What is my product?
- Where is my product going?
The type of product you’re selling is indicative of the label stock you will need. For instance: You can’t have a paper label on let’s say a bubble bath product. The excessive moisture it can potentially be exposed to could ruin the label after one use.
Where are you placing your product? Will it be exposed to sunlight? Weather? Where will the customer be placing the product? Is it going in the freezer? Can it be exposed to heat? Is your product deemed for short term or long term use?
These answers will help determine which stock is right for you.
PICK YOUR STOCK…
- White Bopp
- Metalized Bopp
- Clear Bopp
All Bopps are intended for labels that require durability. Any of the Bopps are used where the resistance to moisture and or chemicals is required. Examples of labels: Health & Beauty, Vitamins, Nutraceuticals, Cleaning.
- Semi-gloss Paper
- Met Paper
These materials are the most cost effective and suit a label for short term use, such as food labels.
- High-gloss Paper
- Semi-gloss Paper
Examples of labels: Kids stickers, wine labels
- Estate 8
- Estate 4
Also known as craft, Estate 8 & 4 are used for specialty applications, and where texture is required. It can be used for Wine and Spirits, or where a rustic, natural look is desired.
- White Vinyl
- Clear Vinyl
This material is very durable for outdoor and long term use. Used in window and wall decals.
Need more help on choosing which label stock is right for you? Visit a Digital Printer today!!
Digital Labels 2020